Common paid advertising problems
Sound familiar?
Most wasted ad budget comes down to one of three things.
Spend without a clear return
Ads are running and the budget is going out, but nobody can say what it actually returned.
Campaigns launched before tracking was ready
Clicks and spend without conversion tracking in place means every result after is a guess.
Agencies that mark up your spend
Hidden fees on top of your media budget, with reporting too vague to check the maths.
Our paid advertising approach
What our PPC management includes
Our paid advertising services are built to make Google Ads and Meta Ads your fastest route to customers — not your fastest route to wasted budget. We build PPC campaigns for small and growing businesses around your margins, not vanity clicks.
We measure everything and optimise weekly, so spend keeps moving toward your target cost per lead or ROAS. And there are no hidden mark-ups on spend — you see exactly where your ad spend goes.
- Account & campaign buildSearch, Shopping, Performance Max, Facebook and Instagram — structured properly from day one.
- Conversion tracking firstNo campaign launches until we can measure a lead or sale, using the same setup as our analytics and reporting service.
- Ad copy & creative testingContinuous A/B testing of headlines, images and offers.
- Bid & budget managementWeekly optimisation towards your target cost per lead or ROAS.
- Landing page recommendationsAds are only half the equation — we optimise the destination too, drawing on our UX optimisation work.
- Transparent spend reportsYou see exactly where your ad spend went and what it returned.
Our paid advertising process
How we build your campaigns
Foundations
Conversion tracking set up and verified first — no campaign launches until we can measure a lead or sale.
Build
Accounts and campaigns structured properly across Search, Shopping, Performance Max, Facebook and Instagram.
Test
Continuous A/B testing of headlines, images and offers to find what actually converts.
Optimise
Weekly bid and budget optimisation toward your target cost per lead or ROAS.
Why Digital Growth Journey
Ad spend you can actually account for
0% hidden mark-ups
No fees layered on top of your media spend. You see exactly where your ad spend went and what it returned.
Weekly optimisation
Campaigns are reviewed and adjusted every week, not left to drift between monthly check-ins.
ROAS as the north star
Every decision is measured against return on ad spend, not clicks, impressions or other vanity metrics.
Landing pages included
Ads are only half the equation — we review and recommend improvements to where the click lands too.
Connecting lines
Works even better together.
Every service connects to the others. Combine lines and the results compound.
Common questions
Paid advertising questions, answered.
How often do you optimise ad campaigns?
Weekly. We run optimisation cycles toward your target cost per lead or ROAS, not just monthly check-ins.
Do you take a cut of my ad spend?
No — 0% hidden mark-ups on spend. You see exactly where your ad spend went and what it returned.
How do you measure success?
ROAS is our north-star metric, and no campaign launches until we can measure a lead or sale — conversion tracking comes first.
Do you manage Facebook and Instagram ads as well as Google Ads?
Yes. We build and manage Google Ads campaigns — including Search, Shopping and Performance Max — and Meta Ads on Facebook and Instagram, with conversion tracking set up before any campaign launches.
What does PPC management include?
Account and campaign build, conversion tracking, ad copy and creative testing, weekly bid and budget management, landing page recommendations and transparent spend reports that show where your ad spend went and what it returned.
Ready to make your ad spend accountable?
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